What is Digital Marketing?

 What is Digital Marketing?

Digital marketing, also called online marketing, is the act of selling products and services using the internet and other forms of digital communication. This includes social media, SEO, email, mobile apps and web-based advertising. Digital marketing is any form of marketing that involves an electronic devices.

It can be done online and offline, both kinds are important for a digital marketing strategy.

Simply, if a marketing campaign involves digital communication, which is called digital marketing. 

digital marketing


Search engine optimization

 SEO is soul of digital marketing. Because SEO is the practice of improving ranking within major search engines to increase online traffic.  It involves various strategies which results into increase in number of visitors and hence ranking of website or products. And this increases your brand awareness, to encourage more people to purchase your products/services.  Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step of customer relationship.

Within search engine optimization, there are two important sectors :
On-page and off-page SEO.  

Content marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, podcasts or videos are common ways for businesses to engage in content marketing.  

The content should be easy, user readable, search engine friendly, concise yet comprehensive and informative at the same time.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online.

The most popular platforms for social media marketing are Facebook, Whatsapp, Twitter, Instagram, LinkedIn and YouTube not far behind. It is a great way to interact with your audience and to really connect with them on a personal level.Social Media Marketing help you showcase your product or brand to customers at the right times.  Social media advertising has to be one of the least expensive ways of marketing your business.

Social media marketing and advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return, giving you more revenue.Because you use digital marketing, you can reach thousands of people by simply targeting ads.

Facebook and Instagram help you in attracting your customers, and at the same time, they aim to keep the customers engaged on their specific social media networks so that you and they both can benefit from this. 

Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy, It is used to increase the visibility of a website in search engine results.

The main goal of Search engine marketing is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings.

Search engine marketing is based on Cost-per-click model. You will have to pay, only if someone clicks on your advertisement. It will help to increases the maximum opportunity for the improvement of your business. 

Paid Search

Paid search, or Pay-Per-Click (PPC) advertising, typically refers to the result on the top or side of a search engine results page These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to customers seeking something in particular.

There are a few different paid search platforms available, but Google Ads, gives you good tools to help with this, and it’s worth following Google’s recommendations because its algorithms are designed to maximize your return.

Pay-per-click is a common advertising model in digital marketing. It allows advertisers to place advertisements on search engines, social media platforms (facebook, instagram, youtube, twitter, etc), and third-party websites, paying a fee whenever the advertisement is clicked by customer.

Affiliate marketing

Affiliate marketing is promoting other people’s products or services in return for a commission.

Affiliate marketing is the process of earning money or commissions every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a sales representative.

Many bloggers are earning money this way. Blogging isn’t the only way of making money, though. email lists, and video marketing are just a few methods people use to generate an online revenue.you pay a small fee for the click, but the money you stand to gain on a sale is much more important.

 Email marketing

Email marketing is still ranked as the most effective marketing channel, beating out social media (facebook, twitter and instagram), SEO, and affiliate marketing.

Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.


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